We believe in a straightforward approach to design and user experience. You don't have to sacrifice elegance for efficiency...

The web has come a long way since its inception. Over the years and with the exploding development of graphic design, web development has emerged into a cataclysm of sites with all sorts of bells and whistles - many of which are overkill in my opinion. Web designers are competing for visual and user experience kudos to a point that content has taken a back seat. There was a time when internet surfers wanted to be "wowed" as a site loaded, and then navigate themselves around to locate some worthwhile content to explore. Today, we see that trend changing.

What started out as a content based internet (coined the "Information Super Highway") is gradually coming full circle. We are not referring to the gaming community - that sector of the industry will always be searching for the latest and greatest graphics available that send the gamers to their respective nirvanas. Wiktionary defines "web surfer" as: a person who surfs the internet as a leisure. But, when it comes to business as usual, the majority of people on the web today are not on it for leisure. They are on the internet searching for something in particular; they are entering very specific key words into their browsers in hopes to find something of interest or value - they are looking for "content."

  ...the average time a user waits for something to view as a page loads is 4 seconds.

Sites today are inundated with an excess amount of flash videos, swipers, ads, ads, ads (oh, did I mention ads?), pop-ups attacking from all angles, etc., etc., etc. They are attempting to look "elegant", but are doing so at the cost of efficiency. Most of the mentioned items slow down page loading times and make it extremely difficult to locate anything worthwhile. Industry surveys state that the average time a user waits for something to view as a page loads is 4 seconds. That's not a long time before they are off to another site or even worse, your competition. If you have what you think is a knock out welcome video - and the user is forced to watch it without the option to click through it, you may as well kiss them goodbye.

I have some pet peeves when it comes to efficiency - the first one is "ads" (pop-up, banner, or static). I have always wondered why so many sites selling a great product or service need to promote some other product for a small "pay per click" stipend. I personally can't stand navigating around all these ads to read the content that initially brought me to a site in the first place. If my navigation experience is hindered, I won't hesitate to leave a site and search elsewhere. When you click on an ad, it takes you away from the original purpose for visiting - then you have to try to navigate back to the place you just left. A lot of circumventing to obtain a bit of valuable content - a price I'm not willing to pay.

Another pet peeve is either a video, splash screen, or pop-up I can't click through. My time is valuable, and it is not used "efficiently" when I have to wait for something to cycle through before I can proceed. Another one is slow loading images - no one wants to see an image load two rows of pixels at a time - no matter how breathtaking it is!!!

In conclusion, a site can be easily over-designed and over-engineered to deliver that "WOW" factor, while cutting into the efficiency and overall user experience. At Pro Mobile PWA, we design our PWAs with the utmost care to deliver the level of elegance expected by today's savvy surfers while maximizing efficiency with fast loading pages and user friendly navigation techniques. We advise our clients of the stumbling blocks associated with ads, video, images, sliders, etc. and develop a plan to overcome them and still present a product that is elegant without losing a drop of efficiency.

Let us quote your project today. Simply fill out this SURVEY and discover how Pro Mobile is able to meet your expectations. We look forward to serving you.